Job Description:
- Formulated market strategy according to company strategy, analyzed market demand, and reasonably formulated planning strategy and brand operation plan
- Provide suggestions on annual channel marketing strategies for each brand, including understanding and analyzing the relevant competitive environment of each brand
- Brand image design, product design, and participate in the acceptance of the effect, as well as the formulation of relevant norms
- Construction and communication of brand culture
- Responsible for market research to provide correct basis for business decisions