Job Description:
- MARKETING MANAGEMENT – Develop and lead the implementation of the marketing strategies for all managed brands under the category. This will include market development, launch, and sustainment campaigns and initiatives, and will involve:
- Social media display / online retail channels advertising
- Search engine marketing
- Social network community management
- Content development and marketing
- Influencer marketing
- Traditional advertising (TV, print, radio) and PR
- Below-the-line marketing and sales initiatives (e.g. Point-of-purchase advertising, product sampling, etc.)
- BRAND MANAGEMENT – Work closely with management committee in developing/re-orienting the brand direction of the products under the category, and how this will be implemented. Take the lead in conducting market research to guide branding and marketing.
- SALES MANAGEMENT – Drive the marketing strategy and plans for assigned category to achieve category business objectives in offline and online channels; work closely with sales support team, and distributors/retailers in developing and implementing sales initiatives.
- DIGITAL ASSETS MANAGEMENT – Manage the work of external service providers to optimize and revamp websites (including SEO), create landing pages, and optimize user experience; Utilize data analytics to evaluate end-to-end customer experience across multiple channels and customer touch points. Identify critical conversion points and drop off points and optimizes user funnels.
- PERFORMANCE MONITORING & REPORTING – Develop and implement marketing and sales reports and reporting protocols/systems for the company. Leverage data and measure success of marketing and sales initiatives (i.e. brand awareness, engagement, ROI, etc.).
- TEAM LEADERSHIP – Structure, manage, and monitor the work of the team and outsourced service suppliers.
- INNOVATION – provide ideas/suggestions on new products, systems, processes that can help grow and improve the category’s performance.